24 Point Real Estate Marketing Plan
Coldwell Banker Realty Real Estate Marketing Action Plan (REMAP) by Victor M. Lopez
1. OUR EXPERIENCE -
Coldwell Banker has been in the Real Estate Market Since 1906 and has closed hundreds of thousands of real estate transactions and is consistently among the top brokers with closed transactions. National and International global recognition.
2. WE’LL HELP YOU ESTABLISH A MARKETABLE PRICE OF YOUR PROPERTY
We will provide you with a current Competitive Market Analysis (CMA) and will assist you in determining the most effective list price for your property.
3. NET PROCEEDS
We will furnish you with a computer generated estimate of the net proceeds you can expect from the sale of your property. This also helps you determine the price because you do not have to pad the price to be sure you have enough net proceeds.
4. STAGING YOUR HOME FOR SALE
To command a premium price, you must put your home in top condition prior to placing it on the market. We will give you specific guidance on how to prepare your home and how to stage it prior to showings so your home will sell itself at no extra cost to you.
THE COLDWELL BANKER REALTY YARD SIGN -
Our Coldwell Banker "For Sale" signs with the large phone number, distinctive COLDWELL BANKER logo and the prominent internet addresses ColdwellBanker.com creates more buyer interest than any other advertising medium. Our signs generate many buyer calls. One may be the buyer for your home.
It has been proven that an electronic digital lockbox creates 40% more showings. The infrared electronic lockbox we use provides maximum security by providing a trail of the last 50 times the box has been opened and by who.
6. MIDWEST REAL ESTATE DATA (MRED) MLS:
Agents only multiple listing system
The MRED Multiple Listing Service covers over 40 counties in Illinois and exposes your property to 65,000 agents with thousands of potential buyers. We will prepare a plan for your property to appear in these Multiple Listing Services. The information will be submitted in a timely manner with the maximum photos, for the property's debut on the market to achieve maximum.
7. PHONE SYSTEM
We always personally answer our telephone calls when we can. We don't hide behind a voice mail system to screen our calls. Or return them between certain hours as some agents do.
8. EMAIL ADVERTISING TO TOP 500 SELLING AGENTS
9. DIGITAL PHOTOGRAPHY & Full Screen and YouTube video tours
We will take approximately 20-40 digital photos on the interior and the exterior of your home. The best pictures will be computer enhanced using photo imaging software and stored for use with the internet, Full Screen, walk through video tours, e-mail, flyers, mailings and with desktop publishing to create a variety of professional marketing materials for your home.
10. DEVELOP YOUR HOME WEB SITE
We develop multiple pages of your home on our web site with detailed descriptions, a photo page, community information and school reports.
11. THE INTERNET
Out-of-town buyers account for many home sales in Chicago. The Internet promotes your property worldwide, 24 hours per day, 7 days per week. Your home will be featured on over 8000 web sites: coldwellbanker.com, homes.com, Realtor.com, zillow.com, trulia.com, hotpads.com, homes.yahoo.com/search/illinois/, myplaceinchicago.com and all of Coldwell Banker's realtors web domains:
12. IDX MARKETING
Every real estate agent that has MLS on their website will have your listing included on their web site through Broker Reciprocity. See our IDX pages here.
13. YOUTUBE VIDEO AND/OR FULL SCREEN VIRTUAL PHOTOGRAPHY TOURS
14. SUBMIT TO INTERNET SEARCH ENGINES
a. Each time your property is shown to a prospective buyer, the details of the showing are entered into my Home Feedback System on http://connectmls3.mredllc.com/.
b. Our system then automatically follows up with each showing agent up to three times to solicit his buyer's comments on your home. Most agents don't have time to follow-up even once, let alone three times. Once received, these comments are automatically entered into the system.
c. As our client, you will receive private online access to the Home Feedback System on http://connectmls3.mredllc.com/:
•View all feedback responses to-date •View statistics summarizing all feedback to date •View the status of pending feedback •View comments posted on activity that we have done to help sell your home E-mail us directly
15. BUYERS AGENTS
We have a number of buyer's we refer to, so we are never too "busy" too work with buyers.
16. NEIGHBORHOOD MAILING AND TELEMARKETING:
Typically move-up buyers purchase a home that costs 50% more than their current home. We will determine which neighborhoods would have owners that may be interested in your home so we can make sure they are aware of your property.
17. PROMOTION TO OTHER BROKERS
We will promote your property to other reputable, professional brokers and sales associates in the area. There are over 50,000 agents in the Chicagoland Area. We arrange for these agents and brokers to show your home.
18. NEIGHBORHOOD INVOLVEMENT
8-10% of all homebuyers know someone who lives within two blocks of the house they buy. We will create interest in the surrounding neighborhood.
19. QUALIFYING BUYERS PRIOR TO SHOWING
We will seek financial qualifying information on all buyers submitting a purchase offer. Our goal will be to pre-qualify or pre-approve the buyer through a reputable lender.
20. PROFESSIONAL FLYER
We will create a custom flyer with multiple color photos to emphasize all of the best amenities of your home. The idea is to make the best possible impression so that after seeing dozens of homes, buyers will remember yours! We will also create a custom, printable from the web, property flyer.
21. PERSONAL SERVICE
All files and contacts are personally handled by the managing broker or myself. We personally review all contracts, documents, inspections, reports, escrow forms and instructions. You are never referred to an inexperienced assistant, clerk or in-house agent not familiar with your property or sale.
22. RELOCATION SERVICES –
We’ll help you find your next home.
23. MAILING -
Just Listed Cards and flyers, promoting your home and access to internet
24. PERSONAL MARKETING –
On every new listing, we search our computer for past customers that have called looking for a home like yours. We contact top selling agents in area by phone in addition to email and promote your home. Some agents include the following as marketing, We consider this just a part of the sales process.
We will handle all trades people inspections; pest control companies, roof inspections, home inspectors, etc.
We will provide you with information regarding a home warranty on the operating systems of your house to increase the marketability of your property and help reduce your liability to the buyer.
We will review all purchase offers as they are presented, and We will negotiate on your behalf to reach a purchase agreement