Contact Victor Lopez
24-Point
Real Estate Marketing Plan
Real Estate Marketing Action Plan (REMAP)
A comprehensive marketing strategy designed to position your property, maximize exposure, attract qualified buyers, and help achieve the strongest possible sale.
Your Property Deserves More Than a Listing.
Selling a home requires more than placing a sign in the yard and entering the property into the MLS. It requires strategic pricing, professional presentation, extensive exposure, consistent communication, and proactive buyer outreach.
The REMAP strategy brings these elements together into a coordinated marketing program designed around your property and your selling objectives.
The REMAP Strategy
- Strategic pricing
- Professional property presentation
- Maximum online exposure
- Agent-to-agent marketing
- Targeted buyer outreach
- Personalized service
- Proactive follow-up
24 Points Working Together
Each component is designed to create additional opportunities to generate attention, showings, qualified buyers, and offers.
Proven Experience & Brand Recognition
Coldwell Banker Realty has been a recognized leader in real estate since 1906. Its established brand, global network, and local market expertise provide your property with professional credibility and broad exposure.
Strategic Market Pricing
A comprehensive Comparative Market Analysis (CMA) is prepared using comparable sales, current competition, market conditions, and property characteristics to help establish a competitive pricing strategy.
Seller Net Proceeds Analysis
A detailed estimated seller net sheet outlines anticipated expenses, commissions, taxes, credits, closing costs, and estimated proceeds so you can make informed decisions.
Property Preparation & Staging Guidance
Recommendations are provided for decluttering, repairs, presentation, furniture placement, curb appeal, and staging to help present your property at its best.
Professional Coldwell Banker Realty Yard Sign
A professional yard sign creates immediate visibility for your property and makes it easy for prospective buyers, neighbors, and passing motorists to obtain information.
Electronic Lockbox & Showing Security
Electronic lockbox technology provides controlled access for authorized real estate professionals while maintaining a record of property access.
Maximum MLS Exposure Through MRED
Your property is professionally entered into Midwest Real Estate Data (MRED), providing access to a major Chicagoland real estate listing network and participating professionals.
Personal Telephone Service
Buyers, agents, and sellers receive direct personal communication with prompt attention to questions, showing requests, negotiations, and transaction matters.
Targeted Agent Email Marketing
Your property can be promoted through targeted email marketing to active real estate professionals who may have qualified buyers looking for a property like yours.
Professional Photography & Video Marketing
High-quality photographs are prepared for MLS, websites, digital advertising, social media, flyers, and email marketing. Video tours and walkthroughs may also be used where appropriate.
Dedicated Property Website
Your property can receive a dedicated online presence featuring photographs, descriptions, highlights, property features, community information, school information, and contact details.
Global Internet Exposure
Your property can receive exposure across major real estate websites and participating online property-search platforms, helping reach local, regional, national, and international buyers.
IDX & Broker Reciprocity Exposure
Through MLS-enabled IDX and Broker Reciprocity, your listing may appear on participating real estate websites and brokerage platforms, expanding its digital reach.
Online Search Visibility
Available online marketing and listing-distribution channels are utilized to help make your property easier to find when buyers search for homes in your market.
Showing Feedback & Activity Monitoring
Showing activity and available agent feedback are monitored to help evaluate buyer response and determine whether adjustments to pricing, presentation, or marketing strategy may be appropriate.
Cooperation With Buyers' Agents
Qualified buyers' agents are engaged to arrange showings, answer questions, communicate property details, and help facilitate buyer interest and offers.
Neighborhood Direct Marketing
Where appropriate, targeted postcards, flyers, and neighborhood marketing can reach homeowners who may be considering a move or know someone interested in the area.
Broker-to-Broker Promotion
Your property is promoted through a professional network of brokers and sales associates throughout the Chicagoland area to identify additional buyer opportunities.
Neighborhood Referral Marketing
Neighborhood awareness can generate referrals and word-of-mouth opportunities from homeowners who know someone interested in living in the community.
Buyer Qualification
Buyers are encouraged to demonstrate financial readiness, including appropriate pre-approval or proof of funds when applicable, before serious negotiations proceed.
Professional Property Flyers
Professionally designed full-color flyers highlight your property's most important features and can be used for showings, open houses, neighborhood marketing, and digital distribution.
Personalized Professional Service
Victor M. Lopez personally coordinates and oversees important aspects of the transaction, including contracts, negotiations, inspections, escrow-related matters, and communication.
Relocation Assistance
Assistance is available with your next move, including identifying potential properties, coordinating timing, and connecting you with appropriate real estate resources.
Proactive Personal Marketing
Your property is proactively presented to past clients, prospects, contacts, and active real estate professionals who may have an interest in your property—going beyond standard listing exposure.
Additional Seller Services
Additional support is provided throughout the selling process to help keep your transaction organized and moving forward.
Property Inspections
Coordination and assistance with applicable inspections, including general home, pest, roofing, and other property inspections.
Home Warranty Information
Where appropriate, home warranty options can be discussed as an additional consideration for prospective buyers.
Purchase Offer Review
Offers are carefully reviewed and explained, including price, financing, contingencies, credits, closing date, and other important terms.
More Than Marketing.
A Strategy for Results.
Your property deserves a coordinated marketing strategy that combines professional presentation, broad exposure, proactive outreach, and personalized service.
Put the REMAP Strategy to Work for You
Coldwell Banker Realty
1 Parkview Plaza, Suite 101
Oakbrook Terrace, IL 60181
O: 630-368-4500
Ready to Discuss Your Selling Strategy?
Let's review your property's market position, estimated value, marketing strategy, and potential selling opportunities.
Call Victor M. Lopez